The costliest line item in payments has no price tape.
Chargebacks drain merchant revenue twice: first the reversed sale, then the fees, the lost product, and the labor of fighting the dispute. Industry research has long shown that a single dollar of disputed fraud costs merchants multiples of that dollar once fees and operational costs are counted. Yet there is no public benchmark for what chargebacks actually cost, by industry, by card network, by region.
ChargebackRates.com names the missing dataset. It is the obvious home for the industry's first chargeback index — dispute rates by vertical, win rates by reason code, representment benchmarks, and the prevention ROI data every risk team wants and no one publishes.
Exact-match authority. “Chargeback rates” is the phrase risk managers, payments analysts, and merchants already type into search. This domain owns the query at the root.
Built for the index business. Rate benchmarking is a proven model — interchange data, processing fee studies, fraud cost reports. The chargeback equivalent has a natural home here.
Acquirer-ready asset. Fraud prevention platforms, payment processors, and card networks all compete on dispute expertise. Owning the category label is a strategic moat.
